The first data collection/report was done already in 1994 with my fellow colleague Maria Jacobson and since then we have continued to collect data and shared our findings about the media buzz.
Thanks to AgeCap, Centre for Ageing and Health at the University of Gothenburg I have now been able to explore the topic further. Please read and share if you find it interesting. It is open access and free to download.
Edström, Maria (2018) Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. Feminist Media Studies 18(1) p 77-93.
In my current project I am interviewing journalists on how to avoid stereotyping older people, keep you posted.