Friday, March 9, 2018

Media is a male business

Last week Nordicom published a fact sheet that was quite revealing. The 100 largest media corporations are so lagging behind when it comes to gender equality on the top levels. Thirty corporations have no women whatsoever in their top management.
We wanted to publish these statistics in good time before CSW62, the UN Commisson on the Status of Women March 12-23.
Only 15 percent of all UN member states are collecting sex-disaggregated data on the media, so how will we ever know if there is progress or not?

This year the CSW Priority theme is challenges and opportunities in achieving gender equality and the empowerment of rural women and girls. The the review theme is participation in and access of women to the media, and information and communications technologies and their impact on and use as an instrument for the advancement and empowerment of women.
I will participate as a member of the official Swedish delegation from March 11-16, maybe I will meet some of you there?


Saturday, February 10, 2018

Gendered ageism in the media buzz

I am proud and happy to promote my last scientific publication:
Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. The article is a result of a long time project, trying to capture the accumulated media images of gender and age.
The first data collection/report was done already in 1994 with my fellow colleague Maria Jacobson and since then we have continued to collect data and shared our findings about the media buzz.
Thanks to AgeCap, Centre for Ageing and Health at the University of Gothenburg I have now been able to explore the topic further. Please read and share if you find it interesting. It is open access and free to download.
Edström, Maria (2018) Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. Feminist Media Studies 18(1) p 77-93.
In my current project I am interviewing journalists on how to avoid stereotyping older people, keep you posted.

Monday, January 29, 2018

Comparing Gender and Media Equality Across the Globe


What if we could compile global, comparable sex-disaggregated data on the news media and make it into an open database?
That is exactly what we are working on in a research project at the University of Gothenburg.
Thanks to the Swedish Research Council and professor Monika Djerf-Pierre this data base is about to come true. In the project Comparing Gender and Media Equality Across the Globe we have collected data from the IWMF-study, The Global media Monitoring Project reports and the EIGE-study on the media sector and combined it with other global statistics.  We are now in the phase of running the data, making quality checks and doing first analysis of the material. The picture is from our second project meeting in October 2018, gathering in the front row: Sarah Macharia, WACC, Karen Ross, University of Newcastle, Claudia Padovani, University of Padova and in the back row Monika Djerf Pierre, Maria Edström and Mathias Färdigh. 
here is an article about the project from our first meeting.

In 2019 the GEM data base will be open for anyone to use.Then we will also launch our book, published by Nordicom. Keep you posted.

Friday, February 20, 2015

Making Change. Nordic Examples of Working Towards Gender Equality in the Media

 
How can the media industry promote gender equality? What difference can activists make? How can research contribute to developing and sharing knowledge? These issues were in focus of the project Nordic Gender & Media Forum. 
@nordicom. Image cover by Carina Kågström

I was the proud project leader of the Forum and the co-editor of the Nordicom anthology Making change. Nordic Examples of Working Towards Gender Equality in the Media. The project can be seen as a Nordic follow up on Section J  in the Beijing Platform for Action.
In the anthology Making change (available online, open access) researchers, activists and industry representatives share good practices from the Nordic countries. The anthology also contains gender based statistics about film, journalism, computer games and advertising compiled by Nordicom.
When collecting the Nordic media statistics it became clear that comparative studies like the ones from IMWF, EIGE and GMMP are crucial for creating knowledge that can make gender equality in the media to move forward.
Nordicom launched the book in Vilnius in December 2014, in cooperation with the Nordic Council of Minister 's Information Office in Lithuania and EIGE.
It was also launched in New York in 2015 connection with the CSW59.  (The project was financed by the Nordic Council of Ministers.)

Thursday, January 23, 2014

Read my expert comments ...

When EIGE, the European Institute for Gender Equality, worked on their report   Advancing gender equality in decision-making in media organisations they asked me about why it is important to get women involved in media-related education and careers, why there are still so few many women in the news and what can be done about it.
This is what I answered:
What about gender in the media? Interviews with women experts.

The report, fact sheets and the interview  as well as the other Beijing follow up report can be found here.

Wednesday, December 11, 2013

Time to Step Up

On the global debate about gender equality in the media there is often a demand for regional discussions. I am privileged to be part of such a project, Nordic Gender & Media Forum, organized by Nordicom at the University of Gothenburg.
During 2014 there will be a number of activities where of course the work of IWMF will be an important part of the discussion.



Here is the book!

We are many happy co-authors that just recieved this book in the post. It feels so good.
Standing ovations to Carolyn M Byerly for the work that she has done as an editor.


My engagement in this project started in Johannesburg already in 2008, at the Gender Summit organized by Gender Links.At the summit Carolyn M Byerly announced that IWMF were looking for regional coordinators. Five years later the book is here! 

The Palgrave International Handbook of Women and Journalism
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