Tuesday, May 5, 2020

In a time of cancellations

As you might have understood, the seminar in conjunction with CSW64 in March
was cancelled since the whole event was cancelled.
It is quite difficult to grasp all the effects of Covid-19, but clearly the Beijing+25 evaluations and the possibilities to advance the agenda is put on hold.
However, we keep on finalizing  the international research project Comparing gender and media equality across the globe and hope to soon present the book, the open data-set and a simple to use index for gender equality in the news media, GEM-I. Keep you posted! 
Here is the programme for the cancelled event:Programme GEM-seminar March 12 2020, NGO-CSW64

Monday, February 3, 2020

Gender and media equality - save the date: March 12 at NGO CSW64

I am happy to announce that the University of Gothenburg will have a parallel event at the NGO Forum Parallel event at the United Nations 64th Commission on the Status of Women on March 12.
It concerns Area J of the UN Beijing Platform for Action: Women and the Media. Since 1995 there has been slow progress of women making the news, from 17 percent to 24 percent, according to the Global Media Monitoring Project.
What are the causes and consequences of the lack of women in the news? Gender equality and freedom of expression are fundamental values crucial for achieving a sustainable world. This parallel event focus on the (lack of) achievements for women in the media and how to move forward. We will present results from the international research project Comparing gender and media equality across the globe and open up for discussions with  the media industry, policy makers and civil society.
Five or the researchers, including PI Monika Djerf Pierre will be there, and many more. A full program will be uploaded here soon.

Comparing gender and media equality across the globe
Time: March 12, 2020, 10:30 AM- 12.00 AM
Venue: 4 W 43rd Street : Blue Room, New York City 
   Sponsor: University of Gothenburg, Department of Journalism, Media and Communication(JMG)
   Co-sponsors: GAMAG, Fojo Media Institute, Swedish Women´s Lobby & Nordicom

Tuesday, January 15, 2019

The EU Mutual Learning Programme in Gender Equality - Women and the Media

For the first time Women and the Media was in focus on a seminar organized by the EU Mutual  Learning Programme  in Gender Equality. The meeting was held  in Paris on 12-13 November 2018. It examined good practices from France on women and the media and revealed similarities and differences within in the EU member states on how to deal with the lack of women in the media. The event highlighted the growing recognition of the crucial importance of addressing sexism in the media for achieving gender equality.
17 countries contributed with comment papers. I wrote the Swedish one, focusing on the lack of data and the importance to connect the issues of women and the media to the sustainable development goals. Many of the country experts were also involved in Global Media Monitoring Project, it was a great thing to meet so many fellow colleagues IRL. You can read the discussion paper from France and all the comment papers here.
I was also interviewed by Journalisten, the magazine of the Swedish Union of Journalists regarding the Swedish report.
Some of the GMMP koordinators present at seminar in Paris 2018

French problems that needs to be addressed.

Friday, March 9, 2018

Media is a male business

Last week Nordicom published a fact sheet that was quite revealing. The 100 largest media corporations are so lagging behind when it comes to gender equality on the top levels. Thirty corporations have no women whatsoever in their top management.
We wanted to publish these statistics in good time before CSW62, the UN Commisson on the Status of Women March 12-23.
Only 15 percent of all UN member states are collecting sex-disaggregated data on the media, so how will we ever know if there is progress or not?

This year the CSW Priority theme is challenges and opportunities in achieving gender equality and the empowerment of rural women and girls. The the review theme is participation in and access of women to the media, and information and communications technologies and their impact on and use as an instrument for the advancement and empowerment of women.
I will participate as a member of the official Swedish delegation from March 11-16, maybe I will meet some of you there?

Saturday, February 10, 2018

Gendered ageism in the media buzz

I am proud and happy to promote my last scientific publication:
Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. The article is a result of a long time project, trying to capture the accumulated media images of gender and age.
The first data collection/report was done already in 1994 with my fellow colleague Maria Jacobson and since then we have continued to collect data and shared our findings about the media buzz.
Thanks to AgeCap, Centre for Ageing and Health at the University of Gothenburg I have now been able to explore the topic further. Please read and share if you find it interesting. It is open access and free to download.
Edström, Maria (2018) Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades. Feminist Media Studies 18(1) p 77-93.
In my current project I am interviewing journalists on how to avoid stereotyping older people, keep you posted.

Monday, January 29, 2018

Comparing Gender and Media Equality Across the Globe

What if we could compile global, comparable sex-disaggregated data on the news media and make it into an open database?
That is exactly what we are working on in a research project at the University of Gothenburg.
Thanks to the Swedish Research Council and professor Monika Djerf-Pierre this data base is about to come true. In the project Comparing Gender and Media Equality Across the Globe we have collected data from the IWMF-study, The Global media Monitoring Project reports and the EIGE-study on the media sector and combined it with other global statistics.  We are now in the phase of running the data, making quality checks and doing first analysis of the material. The picture is from our second project meeting in October 2018, gathering in the front row: Sarah Macharia, WACC, Karen Ross, University of Newcastle, Claudia Padovani, University of Padova and in the back row Monika Djerf Pierre, Maria Edström and Mathias Färdigh. 
here is an article about the project from our first meeting.

In 2019 the GEM data base will be open for anyone to use.Then we will also launch our book, published by Nordicom. Keep you posted.

Friday, February 20, 2015

Making Change. Nordic Examples of Working Towards Gender Equality in the Media

How can the media industry promote gender equality? What difference can activists make? How can research contribute to developing and sharing knowledge? These issues were in focus of the project Nordic Gender & Media Forum. 
@nordicom. Image cover by Carina Kågström

I was the proud project leader of the Forum and the co-editor of the Nordicom anthology Making change. Nordic Examples of Working Towards Gender Equality in the Media. The project can be seen as a Nordic follow up on Section J  in the Beijing Platform for Action.
In the anthology Making change (available online, open access) researchers, activists and industry representatives share good practices from the Nordic countries. The anthology also contains gender based statistics about film, journalism, computer games and advertising compiled by Nordicom.
When collecting the Nordic media statistics it became clear that comparative studies like the ones from IMWF, EIGE and GMMP are crucial for creating knowledge that can make gender equality in the media to move forward.
Nordicom launched the book in Vilnius in December 2014, in cooperation with the Nordic Council of Minister 's Information Office in Lithuania and EIGE.
It was also launched in New York in 2015 connection with the CSW59.  (The project was financed by the Nordic Council of Ministers.)